I run two practices, and neither of them tries to be both.
One builds and grows WordPress websites for businesses anywhere. The other does one thing only, for clinical research sites in the United States. This page explains which is which, and how to reach me.
Since 2011. Clients worldwide.
A WordPress practice built around growth rather than redesign, and everything a site needs to keep running well after launch. If a rebuild will not move your numbers, we will say so.
United States. Clinical research sites only.
Websites for the facilities that run clinical trials. Built for two readers at once: a patient deciding whether to trust you, and a sponsor deciding whether to shortlist you.
Two markets, two price models, two ways of buying. Keeping them apart is the point. A specialist practice stops being useful the moment it starts taking everything.
I did not set out to specialise. I found a problem in one sector that the rest of my work had not prepared me for, and then I could not stop looking at it.
Stores, membership platforms, B2B sites. Work through Codeable and direct, for clients from a London charity to Panasonic. Success always meant the same thing. One visitor arrives, one visitor acts.
A small team working with clients across several countries. The habit that came out of it was measuring first and designing second, and turning down rebuilds that would not change anything.
Two entirely different people were opening the same page. One was a patient looking for a reason to trust before looking for a study. The other was reviewing the site for feasibility and would never fill in a form, never send an email, and never say they had been there.
People inside clinical research do not see this gap because they are too close to it. General agencies do not see it because they do not know the sector exists. I sat between the two, so I saw it. The Benchmark is what came out of writing it down.
woofocus
trialsfocus
Published on my LinkedIn profile and written by the people who worked with me directly.
He does not blindly follow requests. He wants the design to be best in class for the user, so in several cases he pushed back and convinced me to reconsider decisions I had already made.
He explained the technical side thoroughly and everything we needed to do at our end. We were pleased enough that we asked him to optimise the site and improve our search visibility, and we have already seen a difference.
A great experience on our interface and experience work. The work ethic, the designs and the professionalism were all excellent, and I would recommend the team to anyone.
It has brought excitement to the entire team and our patients as well. I could not be more thankful for the work that was put in here.
Both inboxes reach me. Using the right one means you get a useful first reply instead of a qualifying question.